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Our vision
Our vision is to be the most trusted retailer, where people love to work and shop. We’ll do this by putting our customers at the heart of everything we do and investing in our stores, our colleagues and our channels to offer the best possible shopping experience.

“Customers are at the heart of our business and our success and future growth is based on being able to anticipate and then deliver what they need.”

How our businesses support our vision

Convenience, speed and flexibility are key in today’s retail environment. Our strategy to sell multiple products via multiple channels makes it easy for customers to shop with us whenever and wherever they want.

Food is, and always will be, our heartland and we will continue to meet the challenge of making fairly-priced, great quality food more enjoyable, more inspiring and more nutritious for everyone. With the acquisition of Argos and Habitat, we can now offer an even wider selection of trusted products across home, electricals, technology, toys, clothing and leisure. Sainsbury’s Bank complements our breadth of businesses, offering accessible financial services products and rewards for customers.